New Rules for Social Media Influencers 2023

Central Consumer Protection Authority Cheif Nidhi Khare said at press confrence about New rules for social media influencers

Now it mandatory for Social Media Influencers to disclose all Material

interest like discounts, gifts & awards on any products,services / schemes failing which strict legal action

Disclousers should be in clear & simple language

Disclousers must be run with Endorsements, including live video streaming

The new guidelines name for social media influencers announced by Consumers Affairs

guidelines name issued by Department of Consumers Affairs

Endorsement Know How - for celebrities, influencers and virtual media influencers(Avatar or computer generated character) on social media platforms

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